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CONTENTS OF #9 2006

News from LYYN

LYYN T38™ in volume production
Picking up steam!

LYYN™ establishes global reseller network
to address the expanding sub sea business. We are proud to welcome partners from England, Scotland, Israel and Canada

Recommended reading
The colors you wear
About color significance

 

NEWS FROM LYYN™
LYYN T38™ in volume production


LYYN™ has entered the next volume production-phase, and is picking up steam. The LYYN T38™ Real Time Image Enhancer now ships worldwide, and has attracted a lot of market attention on conferences in Portugal, Florida and the UK.

We’re very proud. The T38 is like a newborn to us, and after a long winding road it seems the baby’s not just OK, but laughing”, says LYYN™ Managing Director Andreas Ekengren. ”The first technical obstacles are no more and market response is excellent

LYYN™ establishes global reseller network
As ’all business is local’, LYYN™ is rapidly establishing a reseller network with a focus on the sub-sea segment. First out on the racetrack are Nisso Dekalo Ltd in Israel, Buccaneer Ltd in Scotland, Roper Resources in Canada and Atlantas Marine in England.

We’re glad to be able to attract highly qualified partners with our technology”, says Björn Norberg, responsible for LYYN’s sub-sea-quest. ”In order to give better local support and boost sales, we need local presence. Our reselling partners have superior knowledge of their markets.”

These new partners are all great examples of the kind of companies we want to work with; fast-moving players, with a strong focus on technologies that are related to ours”, says Andreas Ekengren, Managing Director of LYYN.


Nisso Dekalo works with export/import in the field of aircraft supply. Nisso Dekalo also develops and produces UAV, aircraft and helicopters, and work with ROV, Remotely Operated Vehicles under water. More information is available at www.aircraft-partsupply.com .

”We find this new technology highly interesting. Our customers have so far been very impressed and we expect this to be one of our ”magnet-products” next year, the kind that literally attracts the eye”, says Eli Dekalo, General Manager at Nisso Dekalo. ”In many situations, such as border- and air surveillance, LYYN™ will be a very important addition, increasing visibility and give a better interpretation of video footage in harsh conditions”.

Nisso Dekalo will be reselling the LYYN T38™ on the Israeli market.


Buccaneer is an expert in marine technology and ROV’s, Remotely Operated Vehicles. Based in Aberdeen, ’off-shore Mecca’, Buccaneer is uniquely positioned for the sub-sea applications of the LYYN T38™. More information is available at www.buccaneer-ltd.com.

”We see a very real market opportunity with the LYYN T38, and expect many of our customers in the offshore-segment to draw advantages from the system”, says Ian MacDonald, General Manager at Buccaneer.

Buccaneer will be reselling the LYYN T38™ in the UK.

Roper Resources is a supplier of underwater surveying equipment and tools, with applications in several different fields: Nuclear & Hazardous Environments, Home Land Security, Harbor and Sea floor Survey Equipment. Based on Canada’s west coast, Roper Resources operate all over North America. More information is available at www.roperresources.com.

”We look forward to move a lot of the LYYN™ systems, both in Canada and in the USA. From the customer response we have high expectations”, says Chris Roper, General Manager at Roper Resources.

Roper Resources will be reselling the LYYN T38™ in North America.


Atlantas Marine supplies products and services to marine industries; Shipping and Ports, Underwater Inspection, Survey and Hydrography. More information is available at www.atlantasmarine.co.uk.

”At a conference last week, the LYYN T38™ performed very well.

We haven't seen anything but fantastic underwater video - which everybody loves!”, says Charlie Foll, General Manager at Atlantas Marine. ”We are getting a lot of attention for the LYYN T38™ and have high expectations for the product.”

Atlantas Marine will be reselling the LYYN T38™ in the UK.

RECOMMENDED READING
In Sports, Red Is Winning Color...


When opponents of a game are equally matched, the team dressed in red is more likely to win, according to a study by British anthropologists Russell Hill and Robert Barton of the University of Durham. They reached that conclusion by studying the outcomes of one-on-one boxing, tae kwon do, Greco-Roman-wresting, and freestyle-wrestling matches at the 2004 Summer Olympics in Athens, Greece.

In each event Olympic staff randomly assigned red or blue clothing or body protection to competitors.

"Where there was a large point difference—presumably because one contestant was far superior to the other—color had no effect on the outcome," Barton said. "Where there was a small point difference, the effect of color was sufficient to tip the balance."

The preponderance of red wins was great enough that it could not be attributed to chance, the anthropologists say. Hill and Barton found similar results in a review of the colors worn at the Euro 2004 international soccer tournament.

Joanna Setchell, a primate researcher at the University of Cambridge in England, agrees. "As Hill and Barton say, humans redden when we are angry and pale when we're scared. These are very important signals to other individuals," she said.

What colors do you wear?
Here is an interesting article about colors and personalities...

Find the faces

Science has proven that we are genetically predisposed with a unique talent. We all have the innate ability to easily recognize human faces. There was a time that recognizing another's face could mean LIFE or DEATH. Today that need is not so great, but the ability is still there. There is even a special place in the brain dedicated to facial recognition and facial recognition only. Care to take a test?

There are 12 human faces in this picture. Can you find them all? 4-5 faces = average, 6-8 faces = above average, 9-12 faces = ingenious observation skills


(click here to cheat)

Because most of what people see is often blocked by other objects, the visual information received by the brain is usually incomplete. "People take perception for granted because it seems so instant and automatic to us," says Allison Sekuler, associate professor of psychology at U of T. "What many people don't realize is that the objects we see are not necessarily the same as the information that reaches our eyes, so the brain needs to fill in those gaps of missing information."

END NOTES

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